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10 WAYS TO COMMUNICATE EFFECTIVELY WITH YOUR CUSTOMERS

Communicating effectively with customers is one of the factors of business success; good communication is characteristic of the world’s great companies. Here are these 10 tips:

  1. Generate a good impression:

This seems like a no-brainer, but a good first impression is key. Greet customers with warmth and a smile. Ask them about their day and show interest in their lives, business, projects and needs.
 

  1. Active listening:

It allows customers to speak freely without interruptions and distractions. It’s very easy to think about your dinner plans or another task you need to do, but it makes a real difference if you’re not distracted.
Write notes if necessary and use the information you have been given to show that you have been attentive to the person, summarizing important points makes a difference and allows you to have a starting point for a future meeting if necessary.
 

  1. Body language

Use open body language, this means, stand with a straight spine, do not cross your arms and maintain constant but not challenging eye contact with the person.
Try to imitate the body language of the other person, this makes them feel accepted and helps to build a good relationship. Additionally, it will allow you to be more attentive to the other person’s details and communication.
 

  1. Making communication easier

Technology has made it very easy for customers to contact their suppliers. Using a variety of communication methods such as email, text messaging and social media will be of great support to the company.
Make sure that people can contact you through different channels and that their questions or comments are answered quickly.
 

  1. Be clear

Customers are using your services because of the experience they have had with the company, they may not understand complicated terminology, so try not to use it.
Make it simple and accurate for them, also customers have limited time, just like you.
 

  1. Be positive

Be sure to use positive language, such as “we can offer this product instead of this” instead of saying “we cannot offer this product”.
Making a negative situation seem positive, giving an alternative instead of saying no, is a relief for the client because he will be aware that you are there to support him with your knowledge.
If someone makes a negative comment, don’t get defensive, thank them for their comments and show that you will address their problem.
 

  1. Be Honest

Even if you are aware that the customer will not like the information you provide, do not lie to him/her. He prefers that I tell him the truth.
If they don’t know the answer to the question, be honest and tell them that you are not sure but you will find out the answer for them.
 

  1. Make sure you are well informed

Make sure you know about your client’s situation, company and some problems they might have.
Anticipate questions they may have and prepare answers to possible questions. This shows that you are knowledgeable and proactive.
 

  1. Maintains regular contact with the customer

Even if you haven’t finished the job yet, don’t let your customers wait too long for your response. Constantly update them on the progress and specify with them when you will speak to them again. This shows that you have not forgotten about them and demonstrates that they are important.
 

  1. Concluding discussions

Summarize the points raised and ask if they have other concerns before ending the conversations to be clear that they have discussed everything they wanted to.

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